# elinor for Organisations > "Data locked away in text, audio, social media, and other unstructured sources can be a competitive advantage for firms that figure out how to use it." > > [MIT Sloan 2021](https://mitsloan.mit.edu/ideas-made-to-matter/tapping-power-unstructured-data) ### The impact of text data in organisations By structuring text data, organizations can: * Understand public opinion * Improve the processing of documents * Understand trends * Enrich existing databases * ... [**Read about actionable insights in our whitepaper**](https://www.and-effect.com/publications/2022-10-20_whitepaper_elinor_use_cases.pdf) on "The impact of text data in the public and social sector"! ### From idea to finished product with \&effect While elinor is a stand-alone cloud solution for organizing ontologies and annotating documents, we can help you get from idea to data product with our service packages. [**Discuss your ideas with our NLP experts** ](https://meetings-eu1.hubspot.com/johannes-mueller)and get a quote for a customized project or product.


Data Collection	Not sure if you already have the necessary data? We can help you collect data from the web, documents, from social media, and many more sources.
Ontology Development	We help you translate your domain into an explicit ontology. We help you find existing taxonomies and develop custom workshops with experts.
Project Management	We support your annotation projects with hands-on support during annotation experiments - like coaching annotators, assessing annotation quality, and writing annotation guidelines.
Machine Learning	We develop custom machine-learning pipelines based on your annotation projects: From pre-processing to deployment.
Data Products	We connect your machine learning pipelines to your infrastructure and develop custom web applications that help your organization put data into action.